Brazilian Blowout is a Keratin-based smoothing treatment. It smooths the cuticle of the hair and adds an amazing natural shine. Frizzy hair is a thing of the past. I didn't do this one. Its actually me!! My good friend and fellow stylist, Shannon Ely did this, but its a great before and after. My hair was finger dried for the after picture. The treatment is very low maintainance. Perfect for the "wash and go" person on the move!